When marketing your salon there are a few things that you must know about your clients in order to capture their immediate attention. Mainly, what keeps them up at night. Here’s a few of your clients biggest fears from an article in USA Today. A bad hair day – or bad haircut can put a ...…
Introducing The Salon Owners Marketing & Mentorship Program How Any Salon Owner Can Have More Clients More Money And Work Less Guaranteed! Completely “done for you” promotions PLUS a mentorship program that will enable you to set up “systems” in your business Dear Beauty, Hair, or Day Spa Owners, You’ve spent thousands of dollars on ...…
Have you ever noticed that it’s not always the most talented celebrities – song writers – musicians, or athletes who have the largest fan base? There is one commonality that allows anyone with average skills to attract a huge following – “uniqueness”. Why does Lady GaGa attract so much attention and media buzz? Not because ...…
Salon email marketing is a powerful way to build rapport, prove your expert status, and keep in contact with your clients. It’s the most inexpensive way to stay in front of your clients and increase sales up to twenty two percent per year by offering special promotions through your salon email marketing campaigns. This can ...…
Are You Giving Your Salon Clients An Exceptional Salon Sales Experience? Like it or NOT, we are all in the sales business regardless of our profession. Selling doesn’t just involve money, but anything of value. Like… time, companionship, respect, education, etc. It’s something of worth. So what are you ‘selling’ to your salon clients? Hair ...…
As Jim Rohn put it so eloquently…you can have your best year ever advertising your salon. For those of you who don’t know, Jim Rohn was in my eyes one of the GREATEST business philosophers of our time. Jim was the inspiration for the modern day motivators including Anthony Robbins, Mark Victor Hansen, Brian Tracy ...…
When I refer to “salon hair marketing poles”, I mean, how many different ways (media) are you using to get your message in front of your potential prospects simultaneously. Most of the hair salon owners who contact me are only using 1 or 2 ways to market their salon. The challenge with this, you never ...…
I received a call from a potential client yesterday. She told me that her salon marketing wasn’t attracting enough clients, and her beauty salon was down 33% for the year. (Yikes!) To make a long story short, I asked her what she was doing to acquire clients, she told me that she had an ad ...…
When you attend beauty salon conventions, seminars, or business gatherings, what do you say when asked… What do you do? If you’re like 93% of beauty salon owners you’ll reply with…I’m in the beauty salon business, or I own a beauty salon, hair salon, nail salon, or spa. BORING AND FORGETTABLE! If you’ve been around ...…
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