Are You Growing?

Unless you’re a super human being you’ve probably faced some big challenges throughout your life.

Think back when you first tried to walk, ride a bike, balance your check book, or drive your first car? Did you fall down, struggle, and feel a little clumsy? Of course, we all did, and still do to this very day when we try anything new.

I’m sure there are times when you wished life was easier, right?

I know I did when I started my very first business. Everyday seemed like an endless battle with me being the loser. I had many sleepless nights wondering where the money would come from to pay the bills, and the embarrassing feeling of failure. It almost stripped me of my self confidence until I realized that my problems were only challenges that I hadn’t found a solution to yet.

Today however, I receive countless emails from small business owners everyday who are struggling with it all, just like I was.

So here’s what I hope you get from reading this…

We face obstacles on a daily basis (attracting clients, keeping clients, hiring a good staff, making more money, business skills, etc)  because the universe is constantly asking us to grow. Those of us who learn and grow surpass those that do not. You see, life gives you, me, and everyone else exactly what we deserve.

One day I sat down and asked myself… What do I have to become in order to be, do, and have everything I want in life? I realized I needed to learn business skills, marketing skills, communication skills, speaking skills, and sales skills.

So I feverishly began reading books, I went to, and still go to countless seminars; I listened to tapes and CD’s every morning while I work out for 90 minutes. AND I read, read, read every chance I get. I also hired numerous mentors to help me along the way.

Here’s what I discovered…

Our universe rewards us for growing and doing. NOT for sitting, hoping, and waiting!

From birth we’re taught to walk, talk, read, write, and run. And then, all of a sudden we graduate from High School, and or College, and we stop learning.

This was the biggest lesson that I’ve learned throughout my life that I’d like to share with you…

When you stop learning, you start the dieing process. Think about it. Our whole world is designed to either be growing or dieing. No business can succeed if it doesn’t continue to grow, change and reinvent itself. What happens to a tree that stops growing? The leaves turn brown, fall off, and begins to die. When a plant stops growing it withers and dies.

As humans, when we stop learning our universe provides us with two choices…

1.    Big challenges that require us to grow, and learn new skills. This is NOT something you fight.

2.    The second choice  is to not grow. Thinking that you already know everything you need for success leads to an average life at best. People in your field who take the time to grow, learn new skills, and take action will always outperform the rest.

If you’re faced with a challenge in life or business just realize that it’s NOT because you’re not worthy of having it all, you’re just being asked to learn a new skill and become more than you are.

If learning how to style hair was the only skill you’d ever need to make a million dollars, everyone would be millionaires. However, there’s a reason why 67% of all small businesses go under within the first 3 years in business. NOT because they’re not good at what they do, but because they fail to acquire the necessary skills that allow them to grow and move past obstacles.

I’ll never forget what Jim Rohn once said… “Don’t wish it was easier, wish you were better.”

Next time you’re faced with a challenge remember, they’re only obstacles placed on the path of life forcing you to become more than you currently are. If your goals are big, you’ll be faced with big challenges. If you have small goals you’ll be faced with small challenges.

Either way you’re going to face challenges, so why not embrace them as an opportunity to become more than you are.

If you “like” this article please click the like button, and pass this on to a friend. Thanks!

Glen Andrews

How any salon owner can  target their perfect prospects, dominate their local market, and save a boat load of money using Carrier Route Marketing Maps

 Sponsored By West Palm Beach Beach Courier Service

Online Salon Marketing And How To Dominate The Search Engines.

Watch this video now!

current clients
Claudia Diesti

How to Market Your Hair Salon Effectively And Boost Sales Using A Facebook Page

Watch now! AND Leave Me A Comment or Question Below. Was this helpful?

Using Facebook “Deals” To Grow Your Salon

Here’s how this can benefit your salon…

Envision yourself strolling through a local store.  The store could be a local jewelry store,  grocery store, or even a high end retailer.

As you’re browsing, you reach for your phone to see what’s happening with your friends on Facebook. The news feed shares a variety of cool stories. You want to see the latest locations of your friends so you review the “Places” feature on your Facebook application.

To your surprise, Facebook Places provides you with your friend’s information and something a little eye catching. It is showing you additional stores (in your local market) that are encouraging you to “check-in”.

The best part is that Facebook Places provides you, your prospects and clients with a deal. Yes, a simple free application from Facebook could give you 10% , 20%, or 50% off, or even donate to your favorite charity.

Here’s the inside scoop…

Facebook Places, although initially developed to allow users to share their geographical location, has grown. A business owner (You) can now target users on their mobile phones, get them to interact with your salon, so you can offer them “Deals” or incentives to stop in.

C ‘ Mon- everyone loves a deal. Everyone loves saving money. It doesn’t have to be huge savings. It’s just the thought of saving money or getting a better deal that pushes us into action. Facebook Places allows you the option of providing a deal to anyone that “checks-in” to your salon.

A Closer Look at using Facebook “Places” to market your salon

Facebook Places provides you the opportunity to target users who use their mobile phones.

So what’s the big deal?

There are over 200 million users currently using the Facebook mobile application. It is one of the largest segments of users.

According to Facebook, mobile users are twice as active as everyday computer users.

Tapping into a user base that is 2 times as active increases the chance of a sale. Your salon can combine their “Places page” and their “Fan page” for added functionality. The kicker… you’ll end up with another extremely powerful marketing platform.

Imagine… a potential prospect can now search on their computer or their mobile phone, and find the best deals available in your local market!

Facebook Deals

You’ll be able to target users based on their location relative to your salon. However, Facebook wants to ensure you are a “real business”. Quite simply this means proof:

1. You have to have a physical location

2. You have to prove you are the business owner

Facebook is going to lengths to validate business licenses and even electrical bills to ensure that only valid businesses get the opportunity to offer deals.

Once you get accepted to offer Deals, your opportunity of marketing will fall into four categories (deals).

Individual Deals

When you want to offer something special as a one-time offering to new clients, existing clients, or just to encourage more people to visit your store, then this will be the type of deal to offer. Individual deals are a great way to engage new prospects. Get them used to the concept that “deals” will be available when they use their phone at your location.

Loyalty Deals

Do you have clients that you are happy to see each time they walk into your salon? Those clients who spend consistently  with you and  are happy to refer friends, family, and colleagues, you can now reward those customers who invest in your business frequently with Loyalty Deals.  You can offer deals to those clients who have checked-in more than twice and no more than 20 times.

Friend Deals

One customer is nice, but several at the same time are better. What would you offer that customer who brings in 3 or 4 of their closest friends? Would you offer them a free shampoo, free manicure, free facial, free blow dry & style, free highlights?

Charity Deals

Want to support your favorite charity? With Charity Deals you get the opportunity to support the charity of your choice for each person that will “check-in” at your location.

As you consider what deal you might offer, consider the following guidelines:

1. What do your clients want?
2. What will make your clients excited to talk about and share this deal with friends?

Beat your competition by putting Deals into action. By starting a Fan Page, a Places Page, and applying for Deals, you will be able to start generating more sales today with Facebook’s marketing methods. The best part, they’re all free, you just have to take action.

Talk soon,

Glen Andrews

Hi Everyone,

Want to know how to be more effective with your hair salon marketing, and remove all the stress of last minute minutia? You do, GREAT!

• Write down all the promotions that you’ll be running at least 6 months in advance.
• Grab yourself a desk top calendar (something you check daily)
• Fill in all the promotions that you’ll be running throughout the year (especially your slow months)
• Make sure each promotion is complete and ready to go one month in advance (prior to the start of each event)

This will help keep you focused, and prepared. No more… what are we going to do for Mother’s Day.

Let me know in the comments box below if this was helpful, or if you’re using something other than a calendar to keep track of your promotions.

What can you learn from John Paul Dejoria and Paul Mitchell?

I’m sure you know their incredibly inspiring rags to riches story. But if you take a closer look I’ll reveal 3 key ingredients that helped sway the odds in their favor, and they can do the same for you.

1.    Paul Mitchell was a creative and inspiring stylist who won many British and international hairdressing competitions. In other words, Paul Mitchell was “top gun” at what he did.

2.    John Paul Dejoria found himself at one point in his life homeless; however, he became the top salesman for Collier’s Encyclopedia, and eventually became the district manager for Redken. John Paul Dejoria became “top gun” at selling and managing people.

3.    Paul Mitchell and John Paul Dejoria started their company on a shoe string budget ($700.00). However, they did an incredibly smart thing, they guaranteed their products! They went around to different salons and made salon owners an offer they couldn’t refuse. They told salon owners to try and sell their products, and if they couldn’t, or didn’t like the product, they could return the products for a full refund.

So what the heck does this have to do with you? Well, everything!

If you’ve been around me for long you know that I’m a strong believer in removing any risk from your clients or prospects by offering a strong guarantee. That’s how John and Paul got their business off the ground with just $700.00

They had an incredible guarantee which removed any risk from doing business with them.

Paul Mitchell and John Paul Dejoria made such great partners because one had amazing hair styling skills, and the other had amazing management and sales skills.

They may, or may not have known it at the time, but this is a formula for success. Whenever you can couple good products and services with good marketing, your chances for success are substantial.

Here’s your success formula…

•    Hire and train a good staff who loves what they do, and they’re good at it.
•    Focus 4 hours a week on marketing, sales systems, and setting goals.

Once you have these two main factors working in harmony, you’ll then have the skills required to allow your business to work for you. However, if you’re missing one of these factors, you’re salon is probably inconsistent.

You should check out our online video training, or our book titled… “The Ultimate Salon Marketing Guide.” We have many products that will help you get consistency in your business.

Talk soon,

Balayage

How To Market Your Salon For Maximum Profits!

26 step by step salon marketing strategies to help you magnetically attract more clients, boost profits, and keep existing clients

Dear beauty, hair, barbershop, or day spa owner,

Never worry about attracting clients again. I’m going to give you the combination to the vault that only few salon owners have access too.

In This E-Book You’ll Discover The Ultimate Secrets That Have Made Tens Of Thousands Of Dollars For Clients Around The World…

• How to write a killer promotion “step by step” that gets prospects and clients eager to book appointments
• How to mail a “hard copy” newsletter for FREE and boost your product sales quickly
• How to incorporate your marketing strategy so that you hit your profit goals WITHOUT fail each and every year
• How to keep your chairs filled week in and week out using this FREE simple strategy
• How to consistently sell more products with zero resistance from your clients
• Discover The 7 key components to a successful promotion that guarantees to boost sales by at least 100%
• A referral strategy so powerful your competitors will beg to know your secrets
• Use this one secret strategy  when emailing a promotion to your clients, and you’ll increase your response by 50%
• How to get your salon on page one of Google and Yahoo within 48 hours for FREE
• How to wow your clients and keep them coming back spending more
• I’ll reveal the 5 critical documents that every successful salon must have, and use,  in order to succeed WITHOUT struggle.
• Bonus: Step by step  “fast action guide”
• Bonus: FREE marketing critique that can be used within 12 months (value $250.00)

AND 15 more ultra effective strategies

Heck, the book is actually FREE! That’s right – FREE!

How many clients do you need to attract in order to cover the cost of the book… maybe one, two worst case?  If after reading this book you’re only able to attract “ONE” more client than you would have otherwise, the information paid for itself. However, if you read this book you’ll have the “know how” to double your sales within 6 months, AND every year thereafter.

I’ve also attached real world emails, letters, and postcard examples used by my clients to attract new prospects. By the way, having access to these promotions are worth 20 times the cost of the e-book. 

(This is an electronic book (e-book) sent to you via email for instant download after payment is received. No shipping & Handling costs.)

You get all this for only $9.00

Click on the button below NOW!

“Working On Your Business, Not In It”

“We are continually faced by great opportunities brilliantly disguised as insoluble problems.”   Lee Iococca

This is what I did, and what most small business owners have done.

We start a business because we want to be our own boss,  set our own schedule,  and go as we please.  We never want to answer to anyone, ever again. Unfortunately, it’s never as easy as we thought.

I think Michael Gerber said it best when he said…

“If you’re working in your business, and NOT on your business, you don’t have a business you have a job. And worst of all, you’re working for a lunatic.”

If you’ve never read E-Myth by Michael Gerber, I highly recommend it.

Why should you be working on your business and not in it?

So your business runs without you having to physically and constantly be there, day in, and day out. Once you step back from working in your business, to working on it, you’ll have more time to boost your bottom line, attract more clients, and set up the proper systems that will eventually allow you more freedom.

Let me throw this scenario at you – let’s say for the purpose of this example you work five to six days a week in your salon, and you make one hundred thousand dollars per year (your personal gross income.)

Would it make sense to only work two to three days each week in your salon and only make seventy thousand?

I hope you said yes. But what I’ll reveal to you is how you can double your  income and still only work two to three days a week by working on three keys factors and setting goals.

1.    Marketing your salon consistently and cost effectively

2.    Getting your current clients spending more

3.    Setting up systems in your business so that anyone can run the day to day operations

Let’s take a closer look…

Let’s say we have two salon owners, one makes one hundred thousand dollars a year, and the other forty thousand dollars.

Who has the better lifestyle?

If you based your answer on income then obviously you would have chosen salon owner number one.

But, what if salon owner number one worked sixty hours a week. Rarely spent quality time with family or friends, and only took one week off each year for vacation.

On the other hand.  Salon owner number two worked twenty hours per week, spent weekends at the beach with family and friends, and was able to take four weeks of vacation per year.

Now who has the better lifestyle?

Need a closer look? Okay, if salon owner number one is earning $100,000.00 a year (salary) working 60 hours a week.  Their weekly gross income would be $1,923.07 AND their hourly rate would be $32.05

If salon owner number two is earning $40,000.00 a year (salary) and working 20 hours a week. Their weekly gross income would be $769.23 AND their hourly rate would be $38.47

So who has the better lifestyle? Hmmmm, need a minute?

If you’re styling hair all day, or doing nails, you’re NOT doing the most important task at hand.  Which is marketing to bring in new and existing clients, and setting up systems.

You may love to do the hair, nails, or facials, but that’s NOT where the money is. The money and your freedom are in your ability to attract clients to your salon. The more clients you have the more money you’ll make.

It’s that simple!

Then, and only then, will you hold the power to design your business around your desired lifestyle. If you never come to this conclusion, unfortunately ten years from now you’ll still be working “in” your business.

When I first started my investment company I thought I needed to do everything. I wore all the hats. I was the secretary, the acquisition agent, the sales agent, the accountant, and the marketing rep. I did it all and I was literally killing myself and my business.

I had no time for family, or myself.  I started to hate going to work.

The point I’m trying to make is that you can make twice as much as you’re currently making if you get out of your own way. If you focus on what really makes you money, and it’s not styling hair or doing nails . It’s all about client attraction, client retention, and sales systems. It’s about running a business, NOT working in it. Now I understand that when we first start a business we have to work in it.  However, that doesn’t mean you can’t be working in it, AND on it simultaneously.

Step back and take a look at where you’re going

Have you ever been so busy in your business that you forgot to take the time to “plan the business”?

As an entrepreneur we tend to get over-whelmed working in our business. Sometimes we forget to stop and think about, or plan how our businesses can actually support the lifestyle we desire.

Unfortunately for some, they end up being held captive in a business they once thought was the key to their freedom.  Only because they were focused on the “doings” of the business, and NOT on the business itself.

When we’re not paying attention, life just gets away from us if we’re not careful. The days fly by, and the next thing you know, it’s December. We find ourselves exhausted, over worked, and quietly mumbling to ourselves… “Where did the year go”?

I don’t know about you, but I don’t know any salon owners who started their business because they wanted a place to work. For the most part we all start a business because of what we thought the business would do for us.

•    Higher income
•    More freedom & security
•    More Time with family and friends
•    Help our community
•    Longer vacations
•    Nicer home
•    Better educations for our kids – and so on

Here’s a quote I came up with one night after finishing a book, and reflecting on my journey.

“If you don’t take the time to work on your business instead of in it, the business you once thought was the key to your freedom, could easily become your captor.”

Think about that for a moment. If you don’t start to plan your business around your wants, needs, and expectations. When you finally wake up you’ll realize that the business hasn’t provided the freedom which you had hoped, but the imprisonment you tried so hard to avoid.

Talk soon,

Balayage

How to Attract More Clients, Make More Money, And Work Less For Just a $1.30 a Day

Dear Salon Owner,

If you’re exhausted trying to figure out how to attract clients and set up systems in your business so you can have more clients, money, and freedom. I have your perfect solution.

I’m going to spoon feed you 2 video trainings each month jammed pack with an in depth look at how to market and set up systems in your beauty, hair, or day spa. You get everything you need to know about marketing online and offline in the convenience of your home or office.

We’ll cover every aspect of client attraction and creating business systems. WITHOUT marketing and systems you’ll work year in and year out with no hope of early retirement.

•    How to use direct mail effectively (postcards, flyers, letters, ads, yellow page, etc)
•    How to boost sales through Facebook and Twitter.
•    How to sell more in-store products to your clients
•    How to advertise your salon in your local market using the internet
•    How to set up the proper systems so you can work less
•    How to search engine optimize your site with ease
•    How to set up a killer referral strategy
•    How to market and sell a membership program
•    How to implement a newsletter that makes you money
•    How to use vale added promotions to boost sales and gain clients quickly

And the list goes on and on

Each video will contain not just the “know how” but the “how to” so that you can implement each strategy quickly. That’s another reason why I’m only doing 2 videos per month. Anymore than 2 would be like drinking from a fire hose. After each video you’ll have the necessary time to implement each strategy.

Let’s face it, you’re going to have to know how to market and set up systems if you’re ever going to retire on your terms.

My coaching clients pay $15,000.00 a year for the same information. However, the video training allows you to get spoon fed doses at an affordable cost. I can only do it at this low cost because I only have to do them once. And it doesn’t matter when you come into this program. You start right from the beginning of building a solid foundation, all the way up to crafting the perfect message, and building business systems.

I also want your feedback!

Tell me what will help you have your breakthrough year, and we’ll put together training material as needed. You’ll also have access to a secret email address where you can get answers to all your questions.

This will be your way to get all the knowledge you need to grow your salon right from the convenience of your home for less than a $1.30 a day.

I’m even willing to let you try it for 30 days FREE just so you can see how powerful the videos are, and what an impact it will have on your life, and success.

Go ahead and test drive the video training for 30 days at no cost, every month after that it’s only $39.00 and you can cancel at anytime with a simple email.

Click on the image below to get started now!

Once you sign up you’ll receive your first video training within 24 hours.

Balayage