I recently had a coaching call with my members about competing on price, and I thought I’d share a few nuggets with you. I can’t tell you how many times I get asked… “How can I raise my prices and compete with other salons that keep slashing theirs”? Let’s take a closer look… If we ...…
Here are a few key points to running a successful salon given by a 15 year award winning, AND Canadian Hairstylist of the Year Mario Verrilli. Mario Verrilli has been in the hairdressing industry for over 15 years, and is the owner of Onar’e Salon located in Mississauga Canada. He has created stunning looks for ...…
Have you ever wondered how to keep your clients faithful, AND get them spending more with you? Implementing a simple salon membership program will help keep your client’s loyal, and if done properly will reward them for spending more with you. The more your clients spend, the more they save, it’s a win/win for everyone. ...…
In order to market your salon successfully you have to have captivating headlines that are “benefit” driven, OR headlines that provoke “curiosity” in order to get your prospects interested in what you have to say. Everyone scans newspapers, magazines, websites, brochures, and mail, then decides whether or not they’re going to take the time to ...…
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Having salon marketing and business systems will allow you more freedom to go, do, and have, whatever you choose. If you want to remove yourself from the “doings” of your business, and become a true business “owner,” setting up systems will allow anyone to step in and run the day to day operations WITHOUT you ...…
To many times as entrepreneurs we get caught up in the day to day minutia of our businesses and forget why we started the business in the first place. I remember I wanted the freedom to spend more time with my wife, and have the business provide us with the comfort to go, do, and ...…
Do you have a salon system in place that removes the guess work from your staff so that they can run the day to day operations without you constantly having to be there? Too often we get caught up running the day to day operations of our business to take any real time to “work ...…
l want to share with you the pros and cons of targeted salon marketing verses mass salon marketing and then you can decide which is best for you. Mass Salon Marketing (Radio, Television or Large City Newspaper which cover a wide area.) Pros… • You get your business in front of a lot of different ...…
Click on the button above to hear the inside secrets to marketing your salon successfully. I’ll share with you why some salon marketing works and why the majority doesn’t. Contact me if you need further assistance, AND let me know what you thought of this article by leaving me a comment below. Good, bad, or ...…
